The Clerkenwell London - Branding Project

Clerkenwell London is a destination for the discovery and celebration of design, food, fashion, furniture and more. The in-house studio at Ve was briefed with the rebrand of the high-end department store. After many rounds of research and user testing, I designed a particularly versatile logo which represents the location of the store and can be applied accross other locations throughout the world – if they were to expand.