Curriculum vitae
Experience Design Lead
I have more than 15 years of multidisciplinary design experience, including eight years at Elixirr Digital. I lead complex digital initiatives from discovery and strategy through UX, UI, design systems, development and optimisation.
My work combines hands-on design with client leadership, commercial awareness, team development and the ability to turn focused engagements into trusted long-term partnerships.
Download my two-page CV as a PDF
Core expertise
- Experience strategy
- Human-centred design
- UX and UI design
- User research and testing
- Journey mapping
- Information architecture
- Prototyping
- Design systems
- Design operations
- Accessibility
- Workshops and facilitation
- Client partnerships
- Team leadership
Professional experience
Elixirr Digital
Lead Digital Designer
2022–present
- Lead end-to-end experience design across discovery, strategy, research, journey mapping, wireframing, UI, prototyping, testing, development handover and post-launch optimisation.
- Guide multidisciplinary teams and act as a trusted client partner, translating business and user needs into practical design direction.
- Helped scale the Dunnhumby design engagement from two to six designers across several product areas and squads.
- Contributed to the growth and integration of Elixirr Digital’s design capability from a two-person team to approximately 20 designers following organic expansion and acquisitions.
- Recruit, onboard and mentor product designers, researchers and service designers while establishing shared standards across the enlarged practice.
- Shape proposals, workshops, pitches, scoping and resource plans that support new contracts, extended engagements and retained accounts.
Elixirr Digital
Senior Designer
2020–2022
Led digital work for Allianz Direct, Cloud9, DAZN, Wesleyan, Lincoln and NEDD, combining hands-on UX and UI with client communication, project oversight and cross-functional delivery.
I led an external design team on Wesleyan’s website migration and lead-generation programme. The initial three-month engagement was extended to six months, culminating in a complete redesign delivered to deadline.
Elixirr Digital
Creative Designer
2018–2020
Progressed from production support into client-facing project leadership, design-thinking workshops and commercially focused delivery across websites, apps, digital platforms, brand and proposals.
Ve Global
Web Designer and Manager
2015–2018
Led the design and development of ve.com for 11 international marketing teams, applying UX methods, testing and iteration while mentoring designers and coordinating delivery.
Beats by Dre
Freelance Designer
2014–2018
Created promotional campaigns, print collateral and event presentations in partnership with the sales team.
Ve Interactive
Junior Designer
2014–2015
Designed email experiences, digital campaigns, logos and event materials while maintaining consistent brand delivery across channels.
Developed print, web, packaging and brand work for clients including Aston Martin, Jaguar, Range Rover and L’Oréal.
Figma, Sketch, Adobe Creative Suite, After Effects, ProtoPie, Webflow, WordPress and HTML/CSS, alongside agile delivery, design reviews, developer collaboration and quality assurance.